Managing your social media accounts as a business owner can become overwhelming at the best of times. From choosing which platforms you’ll use and setting up your accounts, to getting into a routine of regular posting.
We find that the biggest challenge for the wedding and pregnancy industries though, is constantly creating fresh, relevant, engaging content that doesn’t come across as too salesy.
The secret of social media
The secret of social media is that it’s not really about you… it’s about your followers. And they want to know one thing:
‘What’s in it for me?’
Our four content themes
We’ve pinpointed four powerful content themes you can use on social media to keep your followers engaged, compel them, and ultimately convert them into clients or customers.
The themes are designed to help you get into the mind of your follower, frame your content and assist you with easily planning what you’re going to post that day, week or month.
You can choose to use just one, a few, or all four themes on social media. How you choose depends on what resonates the most with your business, your customers, why they’re following you and what your community is interested in.
- Education – what can they learn from me?
- Inspiration – what can I brighten their day with?
- Behind-the-scenes – what interests them about my life?
- Community – what do I make them feel a part of?
Download our free ebook for all the details
For more details on our four content themes, as well as examples from the wedding and pregnancy industries, check out our free ebook ‘Four powerful social media posts you can use this week‘.