Your Instagram profile is how you introduce yourself to prospective clients and customers. Together with the look and feel of your images, your profile is often the deciding factor for whether your ideal customer will follow you, and allow you the opportunity to connect with and convert them.
Your first choice when it comes to your profile is to decide if you want to have a personal or business profile. Read our thoughts on the new Instagram business profiles on our post Instagram’s New Business Tools.
Your username and profile name
You have two names on Instagram – your username (with an @ in front of it) and your profile name. Both of these are searchable, so while you may be inclined to make your username and profile name the same, this is a wasted opportunity to be found by customers.
This is why our profile name is ‘Wedding & Pregnancy Marketing’ rather than ‘Love, Bump & Co.’ – we realise anyone searching specifically for us will find us by our username @lovebumpandco – but people searching for marketing services without knowing us will find us by our profile name.
How can you take advantage of this? By using different keywords:
- Include your location – to take advantage of the location based searching we’ve grown accustomed to, you should use your city (or cities) in your username or profile name.
- Include your industry – if you’re a wedding photographer, doula or florist you should be saying this in one of your Instagram names.
Here’s an example of searching for a Brisbane celebrant on Instagram:
You can see by searching ‘Brisbane Celebrant’ a range of accounts show up in our search results. Some of these contain the search terms in their username (eg. Ketrina @brisbanecelebrant and Natasha @celebrantbrisbane) and some have it in their profile name (eg. Carly ‘Wedding Celebrant Brisbane’).
It’s up to you which keywords you use and which name you include them in, pick whichever resonates with you, but there is one more thing to keep in mind when it comes to your username; it’s best practice to use the same username across all social media accounts. For example our accounts are:
This keeps your branding consistent across all platforms and helps people find you no matter when they’re looking for you.
Your profile photo
You have four options for your profile photo:
- your business logo
- a professional shot of yourself
- a product image
- an industry related image.
There’s no right answer for what you use, but keep in mind that the image in people’s feed is tiny and it should catch their eye both on your profile and in their feed. The image should be a nice clean large logo or photo.
As with your username, we recommend that you use the same image across all of your social media accounts for brand consistency. If you look at our Facebook, Instagram and Pinterest we always use our logo. If we were to change to a photo of ourselves we would do so on all accounts.
Who are you? Why should people follow you on Instagram? What content are you going to post? Your bio gives you 150 characters to tell all of this; it should tell a cohesive story about you and your business and speak to your target market. There are so many ways to write your bio – you can be tell a story, use emojis, inject some personality or be short and concise and let your images speak for themselves.
We recommend having a browse of some others in your industry to see just how different bios can be, think about your audience, your business and get writing! It might take a few goes, but we give you permission to be creative and have fun with it!
Here are some Instagram bios we love:
Your website link
The only place you can use a clickable link on Instagram is on your profile – make sure you take advantage of it! Having a website link in your profile shows that you are a credible business, and allows you to give more information to followers.
You can keep your link as your website homepage, but you have a few other options:
- Update the link each time you send write a new blog post (using a bit.ly link to make it short and track clicks)
- Link directly to an event promotion
- Link directly to your email sign up
- Link to a free ebook or other content.
We opt to update our link each time we post a blog post, and then point people to our Instagram profile when we post about our new article.
Take some time to consider your username, profile name, profile photo, website link and written bio. Try not to get too caught up in making your profile absolutely perfect – you can keep making small changes and come back and continue to edit (we still do!). Make sure your Instagram profile reflects exactly who you are and what you do – the more clear and consistent you are on your profile, the more people are likely to follow you, and continue to follow you.
These details together will ensure you have a killer Instagram profile and help you convert those followers into customers or clients!
Questions? Can’t make up your mind about one aspect of your Instagram profile? Comment below and we’ll help you out!