The majority of engaged couples right now are tech-savvy millennials who have pretty darn high demands when it comes to wedding business websites. Are you avoiding these 5 common website mistakes? If not, it could be costing you.
Mistake 1: Not responding to website enquiries as quickly as possible
When you’re in the thick of wedding season, responding to online enquiries quickly may be pretty tough, but keep in mind that people expect an email response within 24 hours. If you can’t manage a one-day turnaround, at least have an automated reply email saying that you’ll get back to them within a given timeframe. An auto-reply gives you a lot more credibility than no response until days later.
While you can get away with a one day turnaround for email, social media is a different beast. Millennials are increasingly contacting wedding businesses through social media channels and expect a response within 1 hour at the most. According to a study by Convince and Convert Media, 57% of customers contacting businesses through social media expect the same response time at night and on weekends as during normal business hours.
Mistake 2: Not having prices on your website
What’s different about millennial brides is that they’re doing tons of research on their potential wedding vendors. On average, they’ll do 4 weeks of research before hiring. It’s quite the norm now for brides to email multiple wedding vendors in each category (e.g. flowers) for prices and create a chart of comparisons before making any headway on a decision.
The other key with millennials is that – at all cost – they will avoid picking up the phone and calling you. They will send you hundreds of PMs on Facebook or Instagram before they even think about using their phone as an actual phone. List your prices on your website. Potential customers should not have to contact you to find out your rates.
Another interesting thing about data on millennial brides and grooms is that they’re not necessarily looking to go cheap. According to the Splendid Insights 2016 Global Wedding Survey, the most important thing to millennials about their wedding budget is that – low or high – they stick to it. Listing your prices on your site allows them to decide if your product or service is in their price range before approaching you.
Mistake 3: Not having a mobile responsive website
According to stats compiled by The Knot, 89% of couples use smartphones for some aspect of wedding planning. When asked what they used it for the most, the majority of couples said researching and contacting wedding vendors. Is your website mobile-friendly? Keep in mind that the millennial bride planning her wedding from her smartphone expects to communicate with wedding businesses the same way she interacts with other mobile friendly businesses, like Uber or Amazon.
The major website platforms offer built-in styles that optimise your site for mobile devices (e.g. Squarespace) or offer plug-ins that can be easily added (WordPress). Test your website and make sure it looks good on all devices and platforms.
Mistake 4: Not having a blog
If you don’t have a blog, you’re missing out! According to the Splendid Insights 2016 Global Wedding Survey, half of brides are finding their wedding vendors through online search – which means writing regular, SEO-optimised blog posts will ensure your website ranks high in Google search results.
Beyond SEO, blogs can showcase your work, attract your ideal customer and foster partnerships with other like-minded vendors. Blogs can also supply a wealth of content for your social media channels.
Mistake 5: Going it alone
Doing your job is hard enough…trying to do your own marketing, write blog posts, and respond to enquiries on top of that can be a recipe for burnout! Get help from experts who can make your marketing a lot easier and more targeted.
Looking for help? Well hello there! Whether its a blog content plan, a social media plan or a full marketing strategy, we’ve got your wedding business’ marketing needs covered. Check out our services.
Now get out there, and don’t make any of these mistakes. 🙂