Throughout all of your marketing, the images you use on your social media channels should tell a story of your brand, services and personality. Being the most visual of the social platforms, Instagram is no different and it’s no surprise that consistently beautiful Instagram themes are often the ones with the most followers.
So once you’ve created a killer Instagram profile, your next step is to decide on a consistent theme for your photos. There are many different ways you can create a cohesive feed that attracts your ideal customer or client, some that take minimal effort, and some that take a little more planning (more on that below!).
Read on to see our favourite themes and see some examples from the wedding and pregnancy industry – remember, whichever theme you choose, consistency is key.
Choose a colour palette
Whether you use your brand colours, or just colours you love, choosing a colour palette to stick to is the simplest way to create a cohesive feed – it also takes the least planning. Create and curate images that stick to your colour palette and not only will your profile look beautiful when visited, but your followers will begin to recognise an image in their feed as yours before seeing who posted it.
@thispaperbook and @nellieandthecat are two examples of a colour palette theme; every image they post have a light, clean look. Nellie and the Cat take it further by using mostly black and white to match their product colours.
Your palette doesn’t necessarily have to stick to certain colours – it could just be an aesthetic like bold bright colours, dark and moody or light and floaty – something that comes naturally to photographers with one clear style. Wedding photographer @georgiverrells is a good example of this – her consistent editing style ensure her Instagram feed follows one aesthetic.
Alternating colour palettes
If you love the idea of a colour theme but don’t want to be locked in to one palette, you could also alternate your palettes. How? Every 3, 6 or 9 images change your palette so that they sit in consistent blocks. If you’re a wedding photographer for example, the weddings you shoot will have their own colour palettes – you can take advantage of this by posting 3, 6 or 9 photos from the one wedding to create a block of their colour palette. You could also alternate between the black and white photos with coloured photos your shoot.
Consistently cropping your images one way can have a really lovely effect on your Instagram theme. Rather than sticking to the standard Instagram square you simply add a white border around each image. Just use an app like Afterlight to add the border. Whether it’s a rectangle, oval or circle, when all images are the same size and shape it improves your feed drastically. Remember – consistency is key – don’t crop some images and leave others or you’ll end up with a messy feed.
@mjcarlin_weddingphotographer is a good example of this, with all his photos being cropped to create lots of pretty white space.
Line them up
Love posting quotes, or perhaps graphics promoting your recent blog post? You can create a pattern with your Instagram posts with just a little bit of planning. Whether you create a line down your feed by posting these graphics every 3 images, or a tiled pattern by posting every second image, this can make your feed look a lot cleaner than posting randomly.
A combination of themes
You can also combine themes if, you guessed it, you remain consistent. We do this with the Love, Bump & Co. Instagram by sticking to our colour theme of pinks, greens and whites, while alternating between posting a quote or blog post graphic every 3rd post to create a line.
Planning your posts
We’ve covered scheduling your Instagram posts on the blog, and now one of our favourite Instagram tools Later (formerly Latergramme) has introduced a visual planner. This new feature lets you visually plan your Instagram feed from your desktop, letting you re-arrange your photos to find the perfect balance. Read more about it on the Later blog.
While an Instagram theme is not a must-have for the platform, we recommend giving it a go to create an aesthetically pleasing feed that makes your ideal client want to hit that follow button. Keep up that consistency and soon your followers will recognise your posts before they even see your username in their feed.
Do you have an Instagram theme? Drop your handle in the comments so we can check it out!