If you took all the text away on your website, would visitors be able to understand who you are and what you sell? Whether you’re a designer, a DJ or a doula, images tell the strongest story of your brand, your services and your personality. Visitors to your website read less text than ever these days (less than 20% actually!), making it super important to maximise your images in these 6 ways.
1. Use photos with purpose
Usability researchers have done a number of eye-tracking studies to examine the impact of photos on websites. The key findings tell us that photos which aren’t relevant to the information on the website go completely ignored. Be careful not to include an image on a web page simply for the purpose of filling white space.
2. Paint the whole picture on social media
Social media is the place to showcase the many sides of your business and your brand. Use social to inspire your followers and paint the picture of the perfect wedding, the prettiest floral arrangement or the coolest pregnancy yoga class. (Read up on our five fave Instagram tools). Get creative and show your customers that there are more layers to your brand than they may realise. Be sure to download our free e-book 4 powerful social media posts you can use this week.
Check out this snap of an Instagram feed we love, by Milk and Cookies by Jewels – baked goods to support milk supply for breastfeeding. You get a little slice of her brand, personality and story from her feed.
3. Show your products in their natural environment
One of the things I found frustrating when looking for a wedding florist online was that the photos of floral arrangements were shown in isolation rather than in a wedding settings. Though it’s great to see a ‘catalogue’ of products, I wanted to see examples of arrangements on guest tables and in brides’ hands.
Check out the way Little Gray Station uses images of for-hire arches in ceremony settings.
4. Use client photos in your testimonials
The amazing feedback you get from your clients is invaluable in securing future business. Be sure to include your clients’ photos alongside their testimonials for that added authenticity.
We love the way Michael Briggs Photography uses client photos in his testimonials.
5. Use images of yourself that are on brand
Be sure the photos of yourself on your website are representative of your brand. If your brand is playful, get photos taken of yourself that are fun too! We love the way Cara with Modern Love Ceremonies features a photo of her and her family on her About page. It’s sweet, down-to-earth and approachable.
6. Use stock photos sparingly, but with purpose
Although photos of you and your work are always best, don’t underestimate stock photos to convey a particular mood or emotion. Here are some of our favourite free stock photo websites. All images on these sites are released free of copyrights under Creative Commons, so no attribution is required.